Through the lens of visual communication design, you embark on a personal journey to discover what is the Cantonese culture like in Singapore. Utilising the design research method of Intangible Cultural Heritage Valorisation, the intangibility of Cantonese culture has thus been analysed, illustrated, documented and presented in three aspects (Thinking, Feeling and Experience) to reflect how Cantonese Singaporeans think and feel. Through this, I hope to translate, for future reference, the intangible to tangible forms of Singapore Cantonese culture.

By identifying key layers in the Cantonese culture, and acquiring interviews of living human treasures, I concluded that the core of being a Cantonese was our mindset of adaptation and flexibility. Our willingness to adapt and survive in whatever new environments can be seen repeatedly in architecture, cuisine, opera, festivals, and trades.